A display by the Waikato Breweries at the Waikato Winter Show in Ward Street, Hamilton. On the corner display stand are bottles, glasses, boxes and a cut out of their serving man symbol. The brands are Rheineck & Heidelberg continental style beers. The banner at the back corner gives a summary of the costs involved to get the beer to the customer. On the left of the Breweries display is a Crest Foods stand. (They were in direct competition with the 'Watties' firm.) On the right of the Waikato Breweries stand is a J. Pomeroy & Co. Ltd. stand featuring a large Morris Truck - only the front is visible. c1962