Mooloo Parade

Object type
Photograph
Production date
1950s
See full details

Object Detail


Description
Mooloo Parades became popular during the 1950s after the Waikato Rugby team beat North Auckland to win the Ranfurly Shield in 1951. Since Hamilton was known as a 'cow-town' the emblem of a cow 'Mooloo' became the mascot. The Chamber of Commerce organised parades down Victoria Street realising the potential retail benefits. They became known as the Mooloo Parades and had floats prepared by local businesses and organisations.
Accession number
HCL_02107

Colours

Object type

Subject category

Share

Rights

Many of the collection images are protected by copyright. For queries about permission to use images, please contact heritage@hcc.govt.nz.

Comments


Be the first to comment.